Country’s retail e-commerce sales to rise 65% by end of 2020, says head of Association of E-commerce Operators
ISTANBUL – Turkey’s e-commerce volume reached 190 billion Turkish liras ($24.68 billion) by the end of 2019, and expected to hit a record by the end of this year, the chairman of the Association of E-commerce Operators (ETID) said.
Emre Ekmekci said that Turkey’s e-commerce has shown a record growth this year with the effect of the pandemic.
He said 65% growth with a volume of 250 billion Turkish liras (around $32.5 billion) is estimated for 2020, noting that this figure may exceed 400 billion Turkish liras (around $52 billion) in 2021.
The number of bank and credit cards used in e-commerce increased by 8 million in March, April, and May — the first three months of the pandemic — he also said.
“The biggest growth occurred in the supermarket category, growing five-fold since March, compared to the last year.
“The target is 30 billion Turkish liras ($3.9 billion) for this year. We believe we will achieve this figure by the end of the year,” Ekmekci added.
Growth and investments in the sector will continue in the same way after the pandemic ends, Ekmekci added.