Blue most widely used chromatic color on Europe’s roads, distinct differences in colors used in the various automotive segments
In BASF’s European Color Report for Automotive OEM Coating, BASF’s Coatings division has presented the color distribution for 2015. BASF, Europe’s market leader for color development for automotive OEM coating, provides detailed evidence for the consumers’ favorite colors. For example, the report shows that there are distinct differences between the individual automotive segments with respect to color. The smaller the car, the wider the color range, while larger cars more frequently feature special effects. Throughout Europe, white is the most frequent color used for automotive finishes. Since 2007, the percentage of white vehicles has risen continuously and now stands at 30%. Together with black, gray and silver, these “uncolorful” finishes account for over 75% of the colors used for new cars. While the use of this color range has remained steady in recent years, considerable changes have evolved among the chromatic colors. In this area, blue stands out as the most popular color on Europe’s roads, and this is true for all types of cars. Red and brown are also frequently represented, with brown especially popular for SUVs and red for small and midsized cars. But colors aren’t the only way people express themselves; special effects offer another option. Achromatic colors such as black, silver and white in particular develop a completely individual color behavior through targeted special effects. The geometry of the body is visually enhanced and the colors take on a new effect, as Mark Gutjahr, head of Automotive OEM Color Design at BASF in Europe points out. “The targeted interaction between color and special effects is making automotive colors more complex and multifaceted. This development will continue to accompany us for a few years. We haven’t yet exhausted the possibilities in the specialeffect palette.” In 2015, more than half of all cars throughout Europe were coated with luxury paints with metallic effects and 16% featured pearl effects. Nearly one in three cars has a pure solid finish, mostly in the small car segment. With the analysis of the current color distribution in the European automotive market, BASF’s European Color Report supplements the facts contained in the Color Trend Collection published annually by BASF’s Coatings division. While the trend collection provides an outlook on the color areas that will play a role for cars in the future, the report reflects market development and summarizes the status quo.
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