The senior administration of Turkish Association of Automotive Parts & Components Manufacturers (TAYSAD) came together with press members at a conversation meeting held at Avantgrade Hotel. Dr. Mehmet Dudaroglu, Chairman of TAYSAD responded questions of journalists
Recording the balance of export-import of Turkish Automotive Supplier Industry had been advancing positively since 2004 onward, Dr. Mehmet Dudaroglu, Chairman of TAYSAD, said; “The automotive supplier industry accomplished exports worth $9 billion 88 million and imports worth $7 billion 776 million in 2014. In terms of preventing current account deficit, our sector’s contribution is great.”
In his speech, Dudaroglu continued, “The automotive sector is one of the locomotive sectors of Turkey’s manufacturing sector and the automotive sector includes a noteworthy foreign trade volume. The export-import coverage ratio in the Turkish automotive supplier industry following a positive development since 2004 showed a positive increase as of 2013.”
Dudaroglu recorded, “When we trace changes in the automotive sector by years, the table which appears in front of us is promising. When we look at the total figures show foreign trade balance in the sector, deficit which happened in earlier years in the exports in the Turkish automotive industry has closed along with increase in the export rates in recent years and balance has been provided. In this positive development, share of the supplier industry to which the members of TAYSAD are pioneering is quite big.”
Dudaroglu stated: “When we inspect data separately, in 2004 while the total export rate in the automotive sector was $9 billion 855 million, we see that $2 billion 960 million of this figure belonged to the automotive supplier industry. Likewise, when the data of 2014 is inspected as the automotive sector exports reached by $22 billion 500 million, the automotive supplier industry exports reached by $9 billion 88 million. When we looked at the import rates, in 2004 while the automotive supplier industry did not make a considerable effect to the sector, in 2014 the automotive supplier industry has become the vital point of the sector due to climb in the exports and plunge in the imports.”
He underlined, “The product gamut of the automotive supplier industry has diversity to be able to manufacture the vehicles through the domestic sources in our country. However the condition in the foreign trade balance reveals that this potential is not used sufficiently.” “The automotive supplier industry should be supported and indigenous production should be spurred. When we look at the value-added which is offered by the automotive supplier industry in the automotive sector; in 2013 nearly 42 percent of the sector exports accomplished via the automotive supplier industry, as for 2014, 43 percent of the exports were made by the supplier industry. Achieving bigger advancements have importance to utilize the current potential as productive and to provide more value-added to the sector. As understood from all these data, the main industry and supplier industry should bring together their power and the aforementioned works, as well as having supported by the government will let us to achieve the export targets set for 2023,” Dudaroglu said.
Activities in sales – marketing affect exports directly The steps taken in the sales and marketing process would affect the export rates critically, the works in those area would bring remarkable gains for establishments in long-term, Dudaroglu highlighted.
Especially face to face communication taking place in sales processes would increase customer satisfaction and customer loyalty, in this way sales and marketing processes’ success graph would raise in a lasting way and it would have also reflected to exports, Dudaroglu said. At the 6th edition of Aftermarket Conference on 29 May 2015 at Pendik Greenpark Hotel, lots of issues will be lectured such as global trends in automotive, aftersales serves in Europe, emerging market China, trends in the USA maintenance sector, new business models in e-trade and business development, sustainable mobility concepts