Semperit, one of the brands under Continental, is celebrating its 120th anniversary this year. Founded in 1906 in Traiskirchen, Austria, the brand crowns over a century of expertise with sustainable growth and technological innovation across the Europe, Middle East, and Africa (EMEA) region… Durability and High Performance Rooted in a Long Heritage Drawing on its strong Alpine heritage of durability, Semperit combines this legacy with the global quality standards and robust logistics network of its group, delivering high-performance solutions in both passenger car and commercial vehicle segments.
Taking its name from the Latin phrase “Semper it,” meaning “it always runs,” the brand transforms this philosophy into more than a slogan—turning it into a tangible promise reflected in products proven under challenging road and weather conditions. In its 120th year, Semperit continues its growth with sustainable and highly efficient tire solutions, adapting its longstanding engineering expertise to the mobility needs of the future. Strategic Focus: Continuous Growth in the EMEA Region Semperit is focusing on expanding its product portfolio across passenger cars, vans, trucks, and buses.
The brand’s new strategic direction is particularly centered on developing tire designs for passenger vehicles that meet the demands of electric mobility, such as low rolling resistance and high torque durability. In addition, the company is emphasizing long-lasting tire technologies that deliver high mileage and cost efficiency for both commercial and individual users. All these technological advancements align with the brand’s vision of strengthening its brand awareness and sales network across key markets in the EMEA region.
Commenting on the development, Daniel Freund, Alpine Region Market Manager, said: “Semperit stands for reliable performance under demanding conditions. We are consistently developing this profile further. We are strengthening our presence in Europe and expanding our portfolio in key segments. Our goal is clear: sustainable growth with a strong brand identity.”
