New Generation i20 receives ‘iF Design Award 2015’ in the product category, recognizes distinctive, sophisticated design of Hyundai’s new B-segment car
Hyundai Motor has once again received international recognition for its vehicle design from the prestigious iF Design Awards jury. The New Generation i20 which is produced at Hyundai Turkey plant and exported to Europe, has won ‘iF Design Award 2015’. The award recognises the refined design of the newest addition to Hyundai Motor’s car line-up. The distinctive appearance of the New Generation i20 was influenced by the latest interpretation of the company’s Fluidic Sculpture design philosophy, characterised by the car’s clean and elegant lines and the prominent hexagonal grille that marks it out as a Hyundai.
The team from Hyundai Motor’s Design Centre Europe in Rüsselsheim, Germany paid particular attention to achieving balanced proportions. The front-end design and long hood create a powerful stance, and the gloss-black C-pillar delivers a unique floating-roof motif. Inside, the driver-oriented cockpit features extensive use of soft-touch materials, as well as subtle piano black inserts and chrome detailing, to create a modern and sophisticated interior package.
Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group, said: “It’s an honour for Hyundai to be once again internationally recognised in the iF Design Awards, with New Generation i20 following the success of All-New Genesis last year. Design plays a core role in shaping our brand and driving consumer purchases of Hyundai cars, so we’re delighted to receive such a prestigious accolade from a respected authority on design.”
For more than 60 years, the iF Design Awards have been recognised across the world as a symbol of design excellence. Organised by iF International Forum Design GmbH, the awards recognise outstanding design across various disciplines and categories. The jury awarded the sought-after prize to Hyundai’s New Generation i20 following a rigorous judging process, involving almost 5,000 entries from 53 countries.
The iF Design Award night will be taking place on 27 February 2015. Designed, engineered and manufactured in Europe, the New Generation i20 is on sale now throughout the region.