Autopromotec 2022: international promotion has kicked off in view of next year’s event

The strategic plan to achieve maximum incoming attendance for the edition scheduled on 25-28 May in Bologna has been implemented: the aim is to involve, with an innovative format, the entire world of automotive after-sales at a global level.

Attractiveness and business. These are the keywords of the strategic plan for international promotion developed by Autopromotec for the next edition scheduled on 25-28 May 2022 in Bologna. The organisers of the biennial international automotive equipment and aftermarket exhibition have launched a series of large-scale promotional activities with the aim of attracting the largest number of buyers, decision-makers and stakeholders at an international level. On the one hand, thanks to contributions from the “Strategic Fund for Made in Italy” of the Ministry of Foreign Affairs and International Cooperation and the ICE Agency (Italian trade & investment agency), Autopromotec will work to bring in operators from distant and high-potential markets. On the other hand, through its network of agents and representatives, the organisers are working to welcome, during the next edition of the exhibition, groups of professional operators from numerous markets in Central and Eastern Europe, North Africa, the Middle East and South America. The aim is to offer the greatest number of business opportunities to exhibiting companies, but also to put buyers in touch with all the product innovations, which in many cases will be previewed at Autopromotec 2022, the first international showcase for the industry after the long pause imposed by the pandemic. Particular attention has also been paid to foreign associations, for which the organisers of the event are working on a calendar of workshops on the main themes and challenges of the automotive aftermarket sector. Attendees at the next edition will be faced with an innovative format that will allow them to learn about innovations and new products, meet both their regular suppliers and find new ones, access services and participate in conferences and seminars both in person and virtually.

The trend that is projected is that of an even more specialised edition with a strong component of professional visitors with even higher specific qualities. Absolute priority, therefore, will be given to face-to-face activities. However, they will be complemented with a series of hybrid activities, should the contingent pandemic situation require it. Over the years, Autopromotec has confirmed its international vocation, reaching remarkable figures: during the 2019 edition, 119,108 professional operators from 136 countries visited Autopromotec, a figure that highlights the great effort made by the organisers in terms of international promotion in the last editions of the Exhibition.

The attendance percentages of foreign professional operators have in fact outlined a map of reference market areas that sees, in the first line, Europe (with 37%), Asia (24%), Americas (18%) and Africa (15%), followed by Oceania (6%). This is also the result of agreements that Autopromotec has made with institutions, in particular the Emilia-Romagna Region, the Ministry of Foreign Affairs and International Cooperation and the ICE Agency (Italian trade & investment agency), which support the event’s initiatives aimed at international promotion and the incoming of foreign operators.