Nissan announced that it will feature its latest premium sports sedan, Maxima, and the Nissan IDS (Intelligent Driving Solution) Concept, a fully operational autonomous drive vehicle, at Auto China 2016. Nissan (China) Investment Co., Ltd. (NCIC), in cooperation with Dongfeng Nissan Passenger Vehicle Company (DFLPV) and Zhengzhou Nissan Automobile Co., Ltd. (ZNA), will present a transformative mobility experience, where the relationship between car and driver will be enhanced by Nissan’s “Intelligent Mobility” approach and advanced technologies. Further, the company is delivering a broad lineup of products to address the highly diversified needs and preferences of Chinese customers. Reinforcing Nissan’s commitment to bring exciting, quality products to the Chinese market, its latest premium sport sedan, Maxima, will shine at Auto China this year. The premium sports sedan, unveiled in November 2015, offers sophisticated styling, high performance and pioneering technology. As well, Maxima has attracted wide attention and is highly anticipated by the young elites in China. Maxima sets a new segment standard and redefines the driver-road connection, enhances safety and has an interior design that matches luxury models. A hit in the U.S. market since its 2015 launch, Maxima is well-positioned to continue its success in China and strengthen DFL-PV’s “Young Nissan” strategy. Additionally, sharing Chinese’ strong preference for safety and in pursuit for zero emission and zero fatalities, Nissan will bring to China its latest concept vehicle that embodies Nissan’s vision of the future of autonomous driving and zero emission EVs: the Nissan IDS Concept. The IDS Concept is the first autonomous driving concept unveiled by Nissan. It represents the company’s promise to launch a range of mass market autonomous drive vehicles by 2020. China is among the early markets to have products equipped with autonomous drive technology.
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