At this year’s 11th Automechanika Shanghai, Asia’s largest trade fair for automotive parts, accessories, equipment and services, a record-breaking 50 highly professional, efficient, industry-specific and diverse events will be held concurrently during the renowned fringe programme. The fringe programme, a well-rounded and highly-esteemed gathering of professional and expert events, has increased extensively from last year, welcomed by the new, larger venue and exhibition space for the 2 – 5 December 2015 show. The new location, National Exhibition and Convention Center, Puxi, Shanghai, is much larger optimising 280,000 sqm of prime sourcing space, an extraordinary 27 percent increase compared to the last edition. Automechanika Shanghai is known for its tremendously professional productive and diverse fringe programme, offering something for everyone. Each topic covers different sectors of the entire industry chain and has a specific format to meet the varying needs of the numerous industry players. The fringe programme is a distinct and well-known tool for brand building, networking, education and training utilised through Automechanika Shanghai. The Accessories & Tuning sector has a vibrant programme scheduled for this year’s exhibition. This sector experienced the strongest growth among all other sectors this year, including Parts & Components, Repair & Maintenance and the newest sector Electronics & Systems. Accessories & Tuning has several interactive events planned, including a focus on environmentally conscious practices and products. There will be onsite, live demonstrations of conservation applications for car washing, which will also include a guided video broadcast with interactive activities. In addition to learning how to make “greener” choices, the sector will also have presentations on “Chinese Style” modified vehicles, Megane RS modification principles, a demonstration on engine hood painting, drift technology and displays of modified cars.Leading brands recognise the benefits of organising events during Automechanika Shanghai. This year, key industry brands holding these events include Bosch, CTP, ITW, Federal- Mogul and Liqui-Moly. The fringe programme topics include a diverse range of seminars for brand building, introducing new products and technology promotion. Additionally,there are many opportunities for press conferences and training. Automechanika Shanghai has become a continuous stronghold for the automotive industry. It is the priority platform for a growing number of government agencies and organisations which have chosen Automechanika Shanghai to promote their respective region for investment opportunities.Those joining the fringe programme this year include China Association of Automobile Manufacturers, Frankfurt Rhine-Main GmbH – International Marketing of the Region, China Council for the Promotion of International Trade, Sichuan Council (CCPIT-Sichuan) and the Chamber of International Commerce Shanghai. Within the other sectors there has also been significant growth noted. Several events within the fringe programme have been co-organised with additional new industry associations and organisations sharing the latest information and development of the industry and technologies. The influence and networking opportunities of Automechanika Shanghai, especially its fringe programme, provide an excellent forum for industry experts to share and promote the latest products and concepts. This expansion aims to meet the growing needs of the enlarging vehicle population.