Established in Istanbul in 1990, Neko Automotive has been active in the automotive spare parts industry for over 30 years. Today, the company delivers more than 760,000 product varieties from over 235 brands across Türkiye and many regions around the world. Neko Automotive has brought a new dimension to the sector with its proprietary digital ordering platform, B4B. We spoke with General Manager Necati Kosova about the company’s investments, export strength, and future plans.
Could you briefly introduce yourself and your company?
“Neko Automotive was established in Istanbul in 1990 as a well-rooted company operating in the automotive spare parts industry. For more than 30 years, we have been offering a wide range of products for passenger cars, light commercial vehicles, and heavy-duty trucks. While we serve every corner of Türkiye, we also export to over 45 countries, earning a strong position in the global market. Quality, reliability, and customer satisfaction have always been our top priorities.”
Product diversity, digital infrastructure, and dependable service
What products are included in your portfolio, and what are their standout features? What kind of work do you do in product development and R&D?
“Our portfolio includes more than 235 brands and over 760,000 product varieties. We offer a wide range of items such as engine parts, brakes, suspension, electrical and electronic components, filters, and automotive chemicals. We only supply high-quality, original, and OEM-standard products to our customers. In R&D, we invest in digital infrastructure; with our B4B online ordering platform, we offer fast and practical solutions. We also constantly update our portfolio by monitoring emerging needs in the sector.”
Expanding distribution through warehouse investments
What makes you stand out from your competitors?
“One of our greatest advantages at Neko Automotive is our wide product range and large stock capacity. Thanks to our modern warehouses, we ensure fast and reliable deliveries. Our B4B platform, which reflects our focus on digitalization, provides a userfriendly ordering experience. With our experienced team, customer-centric approach, and strong logistics capabilities, we make a difference in the sector. In addition, our international partnerships and competitive pricing strategy offer significant advantages to our customers.”
Do you have any short-, medium-, or long-term investment plans?
“In the short term, we are focusing on strengthening our technological infrastructure and improving our logistics processes. In the medium term, we plan to expand our distribution network with new warehouse investments and to increase our product range. In the long term, we aim to become stronger in the global market by opening warehouses and representative offices abroad, as well as by developing sustainabilityfocused projects to contribute to the environment.”
A new export route: Middle East and South America
Could you share some details about your export activities?
“We are currently exporting actively to Europe, the Balkans, Russia, and Africa. We have strong business partnerships in major markets such as Germany, France, and Italy. Our new target markets include Middle Eastern and South American countries. We regularly participate in international fairs such as Automechanika to showcase our products and innovations. We also actively use digital channels and local marketing efforts to expand our export network.”
Is there anything in particular you would like to emphasize?
“At Neko Automotive, we always prioritize quality, trust, and customer satisfaction. With our investments in technology and innovation, we help shape the industryWe act as a strong team together with our employees and continue to offer reliable and fast solutions to our customers. Our goal is to further solidify our leading position in the industry both domestically and internationally.”