Messe Frankfurt is increasing its presence in Turkey and, by taking over Eurasia Moto Bike Expo, is continuing to expand its activities in the business field of Mobility & Logistics. The Group’s Turkish subsidiary Messe Frankfurt Istanbul L. S. announced the acquisition of the international trade fair for motorcycles, motorcycle accessories and bicycles.
Detlef Braun, Member of the Executive Board of Messe Frankfurt: “Geostrategically speaking, Turkey is one of the key markets for our Group – it is one of the largest economies in the world and, demographically speaking, is ideally
positioned for further growth.” Tayfun Yardim, Managing Director of Messe Frankfurt Istanbul, adds: “Although Eurasia Moto Bike Expo is already very well established in its own sector, we still see substantial potential for further growth. We want to give Turkish companies access to our worldwide infrastructure and to help our international partners in their business dealings with Turkey and its neighbouring regions.”
Motorcycles and bicycles are a fast-growing sector in Turkey. Amending legislation in preparation for joining the EU and agreements reached with the customs union have helped Turkey to align its quality management with European standards and norms. Accordingly, international motorcycle brands have stepped up their presence in the country, as well as exports of two- and three-wheeled vehicles. Eurasia Moto Bike Expo will be held for the eighth time from 25 to 28 February 2016 in Istanbul Exhibition Center. Most recently, the international trade fair played host to 215 exhibitors on 20,000 square metres of space, attended by more than 112,000 trade visitors from Turkey and neighbouring regions of Southeast Europe, the Middle East, North Africa, Russia and Central Asia. As well as motorcycles and bicycles, the range of products being showcased includes helmets, clothing, goggles, gloves, boots, tires, tuning and performance kits, additives and other accessories. Eurasia Moto Bike Expo is supported by leading Turkish industry associations such as MOTED (motorcycle industry), BISED (bicycle industry) and MOTODER (trade association). In addition to Eurasia Moto Bike Expo, Messe Frankfurt’s portfolio in Turkey includes two further successful and growing international trade fairs: Automechanika Istanbul and Texworld Istanbul.
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €554 million in sales and
employing some 2,130 people worldwide. The Messe Frankfurt Group has a global network of 29 subsidiaries
and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 121 trade fairs, of which more than half took place outside Germany. Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.