Having established by the partnership of Borusan Holding and Manheim Auctions, Manheim Turkey grew 400 percent within 6 years in “Second Hand Auction System”
Growing 70 percent within past 6 years and being transformed virtually a second hand automobile exchange market, Manheim Turkey has reached its new open auction facility with investment of TL1,5 million. Having achieved to increase sales of 4 thousand second hand vehicle by 17,500 units in 6 years, now Manheim Turkey aims to sell the number of 22 thousand unit vehicles by offering 50 thousand vehicles for sales per annum at its new facility. Having established by the partnership of Borusan Holding and Manheim Auctions, Manheim Turkey has carried its “Second Hand Auction System” that has been implemented since 2004 to its new facility.
Inaugurating the facility with attendees of Borusan Holding CEO Agah Ugur, Manheim International Head John Bailey and Manheim European Director Nuno Castel Branco; Manheim Turkey General Manager H. Zafer Terzioglu said that they sold 17,500 units second hand vehicles last year. Pointing out 89 percent of sales were passenger cars, 11 percent were commercial vehicle, Terzioglu said, “The share of luxurious vehicles are 14 percent. Fleet leasing companies constitute 52 percent, company vehicles 17 percent and authorized sellers 14 percent of our sales.”
Last year, weekly they offered some 750 vehicles for sales and 50 percent of them were sold, Terzioglu said. Monthly, the number of 3000 vehicles offered for sales, half of them were sold in 2014. Last year, totally 35 thousand vehicles were offered for sales and 17,500 units were sold, he added. The line number was increased from 2 to 4, the facility capacity from 20 thousand sq meters to 60 thousand sq meters at the new facility
Terzioglu said they grew 400 percent in 6 years as Manheim Turkey. The number of firm, which offers their vehicles for sales, rose from 114 to 582 units, as for the number of buyer members, who want to join auction, raised from 580 to 3,500 units. This year they aim to sell 22 thousand vehicles. Borusan Manheim was established in 2008 based on experience of Borusan in the second hand car market and Manheim’s global experience