Fuel-saving and produce-effective tires of Lassa will be offered to sales at the dealers of Massey Ferguson in line with the agreement of both brands.
The most preferred tire brand of Turkey has signed business cooperation with Massey Ferguson, one of the most important brands of AGCO featuring one of the biggest groups of the world. In the scope of the agreement, the sales of Lassa agro tires will be beginning at the dealers of Massey Ferguson across Turkey. So, aiming the farmers to access easier to sound and reliable agro vehicles and tires, Lassa and Massey Ferguson is launching a joint-venture through 35 dealers of Massey Ferguson in the first stage. Lassa, one of the leading brands of Brisa, the leader of Turkish tire sector, has realized the special business cooperation with Massey Ferguson, the international brand in the agricultural vehicle field. According to this, fuel-saving and produce-effective tires of Lassa will be offered to sales at the dealers of Massey Ferguson. Based on cooperation of Massey Ferguson dealers and Brisa dealers, this agreement aims to provide a stronger support to farmers in terms of products, service and counselling. Indicating Lassa and Massey Ferguson had focused on supporting farmers with long- running business cooperation, Korhan Korel, Deputy Director General of Brisa Marketing and Sales, said; “As original equipment supplier, Lassa has laid foundations of business cooperation with Massey Ferguson with our innovative products in agro segment. In the framework of two brands’ joint passionate to develop technology and innovative products and to generate excellent customer experience, we have focused on development of business cooperation. We have made up platforms to support our farmers with events held under the name ‘field days’. We will offer the best to farmers by carrying our current cooperation one step ahead together with our new agreement. In the scope of our joint agreement that we have planned to spread the entire Turkey, Lassa tires are going to meet with farmers at the dealers of Massey Ferguson. This cooperation will also offer value-added to both brands’ dealers.” With this agreement while the owners of agro vehicles get any service from the dealers of Massey Ferguson they would also possess the chance to access to Lassa tires with a more effective way.
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