The 2015 edition of Automechanika Shanghai, Asia’s largest trade fair for automotive parts, accessories, equipment and services, will be held 2 – 5 December 2015 at the new location, National Exhibition and Convention Center,
Puxi, Shanghai. The expanded venue will accommodate the show’s substantial development and house the 280,000 sqm exhibition space, which is an extraordinary increase of 27 percent from 2014. In addition to increased exhibition area, the number of worldwide exhibitors is also expected to increase to approximately 5,300 – a boost of 8 percent. The success of the show has attracted new exhibitors including industry-leading brands consisting of AISIN CHINA, Bilsten, Denso, Dometic, DuPont, Litens, SATA, SWISSVAX and TRIBOS, as well as more names from local automotive parts production bases. Exhibitors also include those from highly favourable and enterprising second- and third-tier provinces including Guangxi, Hebei, Hubei, Jiangxi and Sichuan who are eager to stand out in the huge global automotive market. The increase in high-quality exhibitors has attracted a lucrative visitor base, with numbers expected to reach 100,000 this year, an impressive increase of 12 percent from last edition.
Representing the show organiser, Mr Jason Cao, Chairman of the Board of Management, Messe Frankfurt (Shanghai) Co Ltd said: “Automechanika Shanghai has built its reputation as the acclaimed ‘must-attend’ industry event for information exchange, marketing, trading and education, serving the scope of the automotive industry. Due to the immense continued growth of the show, the new locale will not only bring a broadened opportunity for sourcing products, but also fresh ideas and action plans. This year’s show will continue to highlight a dynamic, fastpaced development in the flourishing field of automotive parts, accessories, equipment and services. In addition, buyers will see more distinguishing product zones and categories including electronic, connectivity and environmentally friendly products.” Automechanika Shanghai has made a name for itself after many years of development, advancement and dedication to the industry since its establishment in 2004. It has built an international reputation as a major industry platform. The show is organised by Messe Frankfurt (Shanghai) Co Ltd, a subsidiary of Messe Frankfurt Exhibition GmbH, one of Europe’s oldest and largest trade fair organisers, and the China National Automotive Industry International Corporation (CNAICO), is an integrated state-owned enterprise specialising in international trade and exhibitions, with diversified operations across industries in China. As a result of Messe Frankfurt and CNAICO’s robust worldwide resources and vast network, Automechanika Shanghai receives strong support from more than 50 local and overseas trade associations and government agencies. Regarding the Automechanika Shanghai fair and the cooperation between organisers, Mr Han Xiaojun, General Manager of CNAICO, said: “The partnership our two entities have enjoyed has proven to be fruitful for the industry and the widening emerging market. The effort included attracting more domestic and overseas leading brands and pavilions to demonstrate the variety of the latest technology, product and service, on the other side, extending into second- and third-tier Chinese cities and overseas emerging markets, where growth potential is huge, which will result in greater prospective markets for both exhibitors and visitors of Automechanika Shanghai.”
Booming industry aftermarket sectors expand space and Premium Buyers Club makes sourcing easy
As attendance at Automechanika Shanghai has become a requisite for those in the automotive industry, the sheer scope and space of the fair must follow the thriving demand. The continued growth is also reflected in the varying sectors. The Parts & Components sector will expand exhibition space to 146,000 sqm to feature the latest products and technologies and the international hall will swell to 27,000 sqm. The Auto Air-Conditioning Zone in this sector will be further enhanced to accommodate over 200 companies of the entire supply chain. The Repair & Maintenance sector will be housed in a 40,000 sqm space to accommodate over 700 exhibitors from around the world and it will incorporate more leading brands from local repair and maintenance hubs, including Guangdong, Hebei, Liaoning, Shandong and Yangtze River Delta. Overseas countries and regions will also take part, including France, Germany, Italy, Japan, Korea, Taiwan and Turkey, showcasing their innovative and quality products and technologies. Quality buyers including those from 5,000 local distributors, 100,000 automobile maintenance companies and authorised service centres of renowned brands, 80 major car manufacturers and thousands of 4S shops will be invited to visit the show. One of the three major industry sectors, Accessories & Tuning, is projected to rapidly expand to 54,000 sqm, which is a 50% jump in space utilised from 2014. The Accessories & Tuning Key Brand Hall made its debut last year at Automechanika Shanghai due to an increasing market demand by consumers of high-quality specialised automotive goods. It will make good use of the bigger venue this year to showcase more innovative technology, products and services from leading brands. Tuning products will be further emphasised this year, with newly launched items introduced through fascinating on-site activities and hands-on demonstrations. More detailed and precise product categories including car care, consumer electronics and electronic appliances, interior and exterior accessories, as well as tuning products will be highlighted to demonstrate the development trends and concepts of the Accessories & Tuning sector. In addition to an expanded International Exhibitors & Key Brand Hall and added zones, the Premium Buyers Club will continue this year, which offers visitors an upgraded VIP buyer experience. This programme offers exclusive services for highquality premium buyers at a senior management level, or those who hold full purchasing authority during the show. Benefits include pre-show updates, usage of facilities in the premium Buyer’s Club Lounge and pre-arranged networking meetings with selected quality suppliers to make sourcing more effective.