A Dynamic And Aesthetic New Graphic For Geneva Motor Show The graphic for the 86th edition of the Geneva International Motor Show was unveiled today at a meeting of the Organising Committee of the Motor Show. It presents a partial view of the front of a very sporty car symbolising the dynamic nature of the automobile industry as well as the flowing lines of the car’s body to emphasise the aesthetic nature of their products. This new graphic representation was developed by the agency IRZ Corporate based in Zurich and is part of a process of brand image consolidation. This will be indeed the first of a series of graphics that will be unveiled at each future edition of the Motor Show. The Geneva International Motor Show 2016 takes pride in the participation this year of more than fifty different automobile marques, plus over ten automotive designers and preparation specialists. This flagship event of the automobile universe will be open to the public from March 3-13, 2016 in the exhibition halls of Palexpo in Geneva. The organisers have departed from a long-standing tradition; the creation of the graphic for the 2016 Motor Show was not part of a competition but was entrusted to the agency who originated the new logo which was revealed last year. This year’s graphic will be then the first of a series designed to plunge the observer immediately into the universe of the automobile. In the graphic, the top part of the front section of the car, with its vivid orange tones, its curved forms and visibly sporty design, central air intake and xenon headlamps all contribute to the image of a supercar. The WIRZ Corporate agency collaborated with Mark Stehrenberger, a Swiss automobile designer and former professor, based alternatively at the Art Centre College of Design in Pasadena, California, and at the Art Centre of Design in Vevey, Switzerland, to develop the image of this timeless automobile. This design was modelled in 3D and will unveil with each new edition a different angle. « This creation is the product of the considerations of how to best convey the DNA of the event in a ways that are instantly recognisable » explained Urs Binggeli, the CEO of WIRZ Corporate. « In today’s world, it is essential that an automobile brand can be recognised immediately, almost instinctively. We want the Geneva International Motor Show to also be recognized as a “brand”, confirmed André Hefti, Managing Director of the Show. The Geneva International Motor Show is the only international automobile exhibition recognised by the OICA (International Organisation of Automobile Constructors) that takes place each year in Europe and is one of the « Top 5 » worldwide.
A Dynamic And Aesthetic New Graphic For Geneva Motor Show
